Ekta Kapoor Explains Why She Was Against Kyuki Saas Bhi Kabhi Bahu Thi Reboot After 25 Yrs

Ekta Kapoor’s legendary show Kyunki Saas Bhi Kabhi Bahu Thi completely transformed Indian television, setting a new benchmark for female-led narratives.

With its emotional storytelling and highly relatable family drama, the show struck a chord with audiences across the country. It became a household staple and dominated the TV charts for nearly eight years, cementing its place as one of the most influential shows in Indian TV history.

A few days ago, Star Plus announced that the series will be returning after 25 years, but the creator of the show, Ekta Kapoor, was initially against it.

The creator of the show, Ekta Kapoor, recently shared a post on the 25th streaming anniversary of Kyunki Saas Bhi Kabhi Bahu Thi, stating how the serial changed the Indian households forever.

© Jio Hotstar

She wrote, “Why Kyunki, why now? When the 25th year of 'Kyunki Saas Bhi Kabhi Bahu Thi' was approaching and the idea of relaunching it surfaced, my first reaction was a firm no. Why would I want to shake up nostalgia? You can never compete with nostalgia. It always remains supreme. How I remember my childhood and how it really was, will always be different. Also, the television space has changed. Once dependent on 9 cities, audiences now consume content in fragments, scattered across platforms. Would this shake the legacy of Kyunki, the iconic TRP no one ever achieved before and after? But was that truly the legacy of the show? Was it just a show with high numbers? Research carried out by an international body once concluded that the show gave a voice to women in Indian homes. Between 2000 and 2005, for the first time, women began participating in family discussions, a shift deeply influenced by Indian television, especially 'Kyunki Saas Bhi Kabhi Bahu Thi' and 'Kahaani Ghar Ghar Ki.”

Talking about the sensitive issues addressed by the show, Ekta wrote, “Kyunki' became a global ambassador, carrying forward India's storytelling traditions worldwide. It wasn't just a daily soap, it brought discussions about domestic r*pe, marital r*pe, age shaming and euthanasia to the dining tables of Indian homes. That was the true legacy of the story.”

The contemporary version of the show will be streaming from July 29 on Star Plus and Jio Hotstar.